교수진

경영관리 교수진
이메일 :
songsj@korea.ac.kr
홈페이지 :
송수진님의 사진입니다.
송수진
직위 또는 학위 : University of Rhode Island(박사)
전화번호 : 044-860-1571
연구분야 : 마케팅
연구실 : 석원경상관 407호
EMPLOYMENT
- Associate Professor, Korea University Sejong Campus (2019~)
- Assistant Professor, Korea University Sejong Campus (2015-2018)
- Assistant Brand Manager, Procter & Gamble NEA (2003-2004)

EDUCATION
Ph.D. in Business, University of Rhode Island, USA
M.B.A. in Business, Simmons College, USA
M.P.P. in Economic Policy, KDI School, Korea
B.A. in Political Science, Korea University, Korea

AWARDS
- CCR (Consumer Culture Research) Best Paper Award, 2019
- JGSMS (Journal of Global Scholars of Marketing Science) Best Paper Award, 2015
- KU Future Research Grant, Korea University (2016, 2017, 2018, 2019)
- Interdisciplinary Research Grant, Korea University, project leader (2018, 2019)
- Research Grant for Junior Scholar, National Research Foundation of Korea, (2017, 2018)
- Teaching Excellence Award, Korea University (2013, 2014, 2015, 2016, 2018)
(Marketing, Consumer Behavior, Marketing Communication, Introduction to Business)
- Fellow, 46th AMA-Sheth Foundation Doctoral Consortium (2011)
- Best Research Paper, University of Rhode Island (2011)
- Research & Travel Grant, Univ. of Rhode Island (2010)
- Scholarship, University of Rhode Island (2008, 2009, 2010, 2011)
- Dean’s Merit Scholarship, Simmons College MBA Program (2005, 2006)
- Recognition Shares for Excellent Contribution, Procter & Gamble (2004)

RESEARCH INTERESTS
- Brand with AI and IoT, Consumer-Based Brand Equity
- Consumer Culture Theory, Symbolic Consumption (Cosmetic Surgery)
- Marketing & Public Policy (Private Supplementary Tutoring, Women at Work)

PUBLICATIONS AND WORKING PAPERS
- “Marketized Education: Motivation and Consumption Characteristics of Private Supplementary Tutoring”, under review
- “Extending Diderot Unities: How Cosmetic Surgery Changes Consumption?”, under review
- “How Gen-Z differ from Gen-M?: Generational Differences on Data Privacy”, manuscript in preparation
- “Factors Associated with Career-disrupted Women’s Re-employment Motivation”, Korean Journal of the Human Development, 29, 1 (2019)
- “A Study on The Motivation of Cyber Money Consumption of Interactive Media”, Consumer Culture Research, 21, 3 (2018)
- “When Women Are Dissatisfied: Gender Difference In the Effects of Failure Locus of Causality and Severity”, Social Behavior and Personality, 45 (2017)
- “A Study on the Effects of Work addiction and Materialism on Brand Dependence”, Consumer Culture Research, 20, 3 (2017)
- “CEO Compensation and Concurrent Executive Employment of Outside Directors”, KDI Journal of Economic Policy, 38. 3 (2016)
- “Effects of Product Failure Severity and Locus of Causality on Consumers’ Brand Evaluation”, Social Behavior and Personality, 44. 7 (2016)
- "The Influence of the Philosophy of Science on Brand Loyalty", Journal of Global Scholars of Marketing Science, 25. 2 (2015): 167-181
- “Higher Quality or Lower Price? How Value-Increasing Promotions Affect Store Reputation via Perceived Value”, Journal of Business Research, 67.10 (2014): 2088-2096
- “When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers,” Journal of Advertising, 40. 2 (2011): 63-76
- “Not All Products Are Placed Equal: A Quasi-Experimental Approach to the Integration Effects of Conspicuous Product Placement on Affective Brand Attitude,” Advances in Consumer Research Proceedings, Vol. 37 (2010)

ACADEMIC PRESENTATIONS
- “Private Education: Motivation, Uniqueness and Implication on Marketing”, Education & Marketing, Journal of Marketing Research Special Issue Conference, Austin, TX, 2019
- “Excessive Spending on Private Education in South Korea: Motivation, Uniqueness and Implications on Consumer’s Well-Being”, KSMS International Conference, Seoul, 2018
- “Cosmetic Surgery: A Catalyst for Changes to the Self and Materialist Consumption”, Global Marketing Conference, Tokyo, 2018
- “The Role of Materialism and Social Comparison in Clothing Choices”, Global Marketing Conference, Austria, 2017
- “Exploring Materialism and Self in a Plastic Surgery Context”, Society for Consumer Psychology Conference, San Francisco, USA, 2017
- “An Exploratory Study on Private Education Consumption in South Korea”, Global Marketing Conference, Hong Kong, 2016
- “Product Failure: Severity and Locus of Causality Effects on Brand Evaluations”, Academy of Marketing Science World Marketing Congress, Italy, 2015
- "Gender Difference in the Effects of Failure Locus of Causality and Severity", Global Marketing Conference, Singapore, 2014
- “When Women Are Dissatisfied For Their Own Fault: Gender Difference in The Effects of Failure Locus of Causality and Outcome Severity on Satisfaction”, KSMS Fall International Conference, Seoul, South Korea, 2012
- “How Value Increasing Promotions Affect Store Reputation”, Global Marketing Conference, Seoul, South Korea, 2012
- “Higher Quality or Lower Price? How Value-Increasing Promotions Affect Store Reputation via Perceived Value”, American Academy of Advertising Conference, Mesa, Arizona, 2011
- “Not All Products Are Placed Equal: A Quasi-Experimental Approach to the Integration Effects of Conspicuous Product Placement on Affective Brand Attitude”, Association for Consumer Research Conference, Pittsburgh, Pennsylvania, 2009
- “How to Teach Well”, Workshop for the Junior Faculty, Faculty Learning Center, Korea University, 2016
- Best Practice Presentation, Faculty Workshop of Faculty Learning Center, Korea University, 2013, 2014

PROFESSIONAL SERVICES
Board Member
- Editorial Board, Stanford Social Innovation Review, Korea Edition, 2018 ~
- Board of Director, Korean Consumer Culture Academic Association, 2017 ~
- Steering Committee, KOCAM, 2018 ~
- Academic Affairs Committee, Korea Leadership School, 2016 ~
- Gest Editorial Committee, Donga Business Review (DBR), 2018
Guest Editor
- Markets and Competitiveness, Special Issue on ‘Fashion Branding and Retailing in a Sustainable Environment’, 2019
Ad-Hoc Reviewer
- Psychology & Marketing, Asia Marketing Journal, Journal of Global Scholars of Marketing Science, Journal of Global Fashion Marketing, Consumer Culture Research
Advisory Member
- Sejong City Welfare Foundation
Evaluation Committee
- National Research Council for Economic, Humanities, and Social Sciences
Invited Lecture / Columnist
- Samsung Display Research Institute, Donga Business Review (DBR) Intensive Forum,
- Cosmax, Korea University Institute for Future Growth, Sejong Entrepreneurship Lectures, Root - Impact Changemaker Conference, CBMC, chEMBA, KyungHyang Shinmun